Self-gifting is a trend that is becoming more and more popular, both in the United States and in Germany. But giving oneself a present – isn’t that a bit crazy? Not at all, say the motivation researchers. People who reward themselves with a gift are giving their soul a wellness break. Nothing motivates people more than recognition and esteem. But it’s also important to have a positive image of oneself and acknowledge one’s own achievements. So even if we Germans do usually find it rather difficult: give yourself a pat on the back. Regularly!